About

Who writes this

Real Seoul Daily is written by a Seoul-based editor — born in Korea, lives in Seoul, walks past Olive Young and the same neighborhood restaurants every day.

Most English-language K-beauty and K-food content online is written by people who have never lived in Korea. The result is well-meaning but often wrong — products praised that locals don't actually use, breakfast scenes that look like museum displays, skincare routines that nobody in their right mind does on a Tuesday morning.

This blog is the opposite. We write about the products we actually use, the food we actually eat, the routines we actually do. When we like something, we say so. When something is overhyped, we say that too.

What you'll find here

• K-beauty — Honest reviews of Korean skincare and makeup. What's worth your money, what's hype, and the local context behind why it works.
• K-food — Real Korean food culture. Daily meals, neighborhood restaurants, home recipes that locals actually cook.

How we work

We don't accept paid sponsorships, free PR samples, or affiliate-only content. Some posts include affiliate links to products we already use and recommend — those are clearly marked. The blog is supported by display advertising and a few honest affiliate partnerships.

We use AI tools to help draft and structure posts more efficiently — every post is reviewed and edited by a human in Seoul before publishing. The on-the-ground experience, photos, and product recommendations are all from a real person actually living here.

Get in touch

Questions, product suggestions, or want to say hello? Email kanbaroo@gmail.com.